Tim Cook today the Ice Bucket Challenge, a trending challenge to promote awareness for amyotrophic lateral sclerosis (ALS). Basically, the challenge requires the challenger to pour a bucket of ice-cold water over their head and then challenge three others to to the same. In this video (credit to Martin T), Tim Cook accepted the challenge after he was challenged yesterday by Phil Schiller (Apple marketing chief). Tim Cook took the challenge today at Apple headquarters in Cupertino during the company's bi-weekly beer bash. Not only did he take the challenge, but he also plans to donate towards the cause. He challenged Bob Iger (CEO of Disney), Dr. Dre (CEO of Beats), and Micheal Franti. The video is embedded below.
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